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The Floof Factor

Small-business web & brand, unleashed.

Practical tips on websites, branding, and getting found online — from CTF Designs. Named after Cheddar the Floof. 🐾

Marketing Isn't a Monster. It's a Gate, and I'm Here to Break It.
June 23, 2026 · 5 min read

Marketing Isn't a Monster. It's a Gate, and I'm Here to Break It.

Why I started The Floof Factor, a manifesto for the local business owner the marketing world keeps locked out.

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The Floof Factor
June 20, 2026 · 4 min read

5 Signs Your Small-Business Website Is Quietly Losing You Customers

Most small-business sites don't fail loudly. They leak customers quietly, one bounce at a time. Here are five signs yours is doing it.

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